Strategic Plan
2014-15 through 2018-19


Did you know?
  1. Luxury Travel: Airlines are revamping WiFi systems, and even renting tablets onboard to keep travelers connected while in-flight. But airlines are going beyond technology to offer: BirchBox packages on-board; Porsche concierge service to flights; and extravagant accouterments including first-class suites with sliding doors and 32-inch TV monitors or the ability to book a "skycouch," three seats that open into a sofa.

  2. Frictionless Mobile Booking: Booking travel via mobile devices will continue to soar for travelers in 2014 and travel companies will be challenged with making it a "frictionless" booking experience. Travel companies are investing heavily to create the easiest experience on a mobile device - from payment, price and data entry.

  3. Targeting Niche Travel Markets: Targeting segments of travelers such as families or seniors is nothing new, but 2014 will see a large focus on marketing to two distinct segments: "PANKs" or professional aunts (and uncles) with no kids; and same-sex couples.

    A recent Orbitz survey found nearly 50 percent of aunts and uncles have travelled with nieces and nephews. "PANKs" spend an estimated $9 billion annually on toys and gifts for children and travel companies are looking to target this audience in 2014. We can expect an increase in destination weddings and honeymoons among same-sex couples with the expansion of legalized marriage in a number of states.

  4. More Personalized Vacation Experiences: Gone are the days of choosing standard day-long bus tours as the only source of activity on a vacation. While we will continue to see a steady drumbeat of traditional theme park and show tickets bought, many travelers expect personalized experiences while on vacation. Now people are seeking tailored, customized tour experiences with the recent uptick in tour companies offering these types of choices for discerning travelers who've seen it all.

    Today's traveler craves variety, from adrenaline-pumping active adventures, to zen-like spa visits. Orbitz editors analyzed top attractions and services based on bookings data and found Helicopter Tours, Cirque de Soleil shows in Las Vegas and ziplining are among the new fan favorites.

    (Source: Orbitz.com, January 2014)