2016 Travel Trends to Watch:
• The rise of “Bleisure” travel: Mixing business and pleasure has never been more popular. Technological advances have provided a vehicle for people looking to attain a better work-life balance; because what’s the point in typing on a laptop in an office when you could be doing it on a beach?
• Travel is getting more mobile: Although there are instances when travelers want nothing more than to escape technology, for the most part staying connected is imperative to keeping travelers happy. Everything from flight details and city maps to Uber access and social media sharing requires some form of internet connection. To avoid leaving your clients in the lurch it’s wise to thoroughly research destinations so you can inform your clients about spots with patchy signal.
• Experiential travel marketing is exploding: Marketers are realising that to entice their target market they need to give travelers a taste of an experience that they want (or hadn’t yet realised they wanted). For instance, the marketing team from Hawaiian Airlines set up a “beach” in Beijing. They also showcased hula dancing spectacles in the Big Apple. Most consumers are likely to have seen thousands of big shiny billboards featuring a beach. Pictures are no longer enough. Travelers want to get a real flavour for a place. This forms part of a growing movement of travelers looking to experience travel as authentically as possible.
• It’s all seamless: The entire travel experience can be planned in advance. Each stage of the journey can be immaculately organized – flights, cars, restaurants, shows, meetings with locals, unmissable viewing points, unique experiences – so people who feel like ‘time is money’ won’t waste one moment on mediocrity.
(Source: Fortune, August 2015, http://fortune.com/contentfrom/2015/8/3/travel-trends-2016/ntv_a/AMwBA4EcDAfxgFA/)
What is Sharing Economy?
It is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations.
The 'Sharing' in the Sharing Economy refers to the use and access of shared physical or human resources or assets, rather than the fact that there is no monetary exchange. A Sharing Economy enables different forms of value exchange and is a hybrid economy. It encompasses the following aspects: swapping, exchanging, collective purchasing, collaborative consumption, shared ownership, shared value, co-operatives, co-creation, recycling, upcycling, re-distribution, trading used goods, renting, borrowing, lending, subscription based models, peer-to-peer, collaborative economy, circular economy, on-demand economy, gig economy, crowd economy, pay-as-you-use economy, peer-to-peer lending, micro financing, micro-entrepreneurship, social media, the Mesh, social enterprise, futurology, crowdfunding, crowdsourcing, cradle-to-cradle, open source, open data, user generated content (UGC) and public services.