LG LANDRIEU CALLS ON CITIZENS TO HELP RESTORE STATE'S #2 INDUSTRY -- 11/30/2005
Office of Lieutenant GovernorFOR IMMEDIATE RELEASE
November 30, 2005
LG LANDRIEU CALLS ON CITIZENS TO HELP RESTORE STATE'S #2 INDUSTRY
Lt. Gov. and Tourism Industry Leaders Release Progress Report On Louisiana Rebirth Plan
New Orleans, LA -Calling a tourism industry rebirth essential to Louisiana's recovery, Lt. Governor Mitch Landrieu joined leaders of Louisiana's tourism and cultural industries today to release a comprehensive report outlining progress and next steps for the Office of the Lt. Governor's "Louisiana Rebirth: Restoring the Soul of America" plan, which was launched in September to drive the recovery and rebuilding of the state's tourism and cultural industries.
"We know that for our state to recover from the nation's worst natural disaster in history, Louisiana's tourism and cultural assets must be rebuilt and restored," said Lt. Governor Landrieu. "We are calling on citizens from Louisiana and those from around the country who have developed a special relationship with our State to come home and again experience all that we have to offer."
Landrieu's message key's off a national advertising effort launched by the Office of Tourism that highlights the importance of coming back home and renewing the emotional ties that millions of Americans have for Louisiana and New Orleans. The focus of Landrieu's comments were part of the release of a progress report on action items taken and being planned to support the Louisiana Rebirth plan.
The focus of the plan is four fold:
"For the state to recover, we must ensure that we quickly rebuild the state's tourism sector, which sustains more than 120,000 jobs and is a $9.4 billion industry," said Landrieu.
The report points out that immediately following the storm, key actions were implemented to speed recovery, including:
A $1.6 billion relief package was also created and delivered to Washington that would provide critical funding necessary for the recovery and rebuilding of the state's tourism and cultural industries. To assist with displaced artists, a Cultural Economy Foundation was created, along with a fund developed to support Louisiana artists and musicians who had been dislocated. To ease housing costs for evacuees, fees in state park facilities were waived for those displaced by the storms, and over 2,000 residents remain in the park system. Currently, the report also highlights a series of actions planned to attract a high level of attention to the state's recovery messages and rebounding tourism industry.
"In the coming months we will ask our Louisiana citizens to attend rallies to demonstrate support for the rebuilding of the state's tourism industry," said Angele Davis, Secretary of the Department of Culture, Recreation and Tourism. "We're also asking that our people help us conduct a marketing campaign via the internet to friends, family and business colleagues with a personal message about experiencing the beauty and hospitality of Louisiana."
Also announced were plans to develop a virtual storefront online, selling Louisiana products and media outreach to promote "open for business" stories that will encourage overnight visits to Louisiana. A number of special events are also being planned, including an ecumenical service New Years Day near the Superdome, a Celebrate Louisiana Day and a "Why I Love Louisiana" essay.
Along with the 150th anniversary of Mardi Gras, the Centennial Celebration of the Louisiana State Museum system will be a focal point for 2006, highlighting stories on the state's cultural economy. A commemoration event, "A Day Without Louisiana," is in planning to dramatize the many contributions of the state to the fabric of the nation.
To view the full progress report, offer feedback, or view the Rebirth: Louisiana plan, please see the attached document or visit