LT. GOV. LANDRIEU DECLARES GREAT PROGRESS DURING LEGISLATIVE SESSION FOR TOURISM, FILM, MUSIC INDUSTRIES & LOUISIANA’S CULTURAL ECONOMY -- 06/23/2005
Baton Rouge, LA – As the 2005 Regular Legislative Session adjourned, Lieutenant Governor Mitch Landrieu declared the outcome a success for the tourism, film and music industries and for Louisiana’s Cultural Economy. The state is making great progress in growing jobs in each of these industries.
“I am pleased with the level of support our industries received from the legislature this year,” said Landrieu. “We worked hard to prove the positive impact we have on the overall economy of Louisiana, and I feel good about the response we got across the board.”
Landrieu’s priorities this session included an increased share of tourism revenue, continued investment in Department of Culture, Recreation and Tourism assets such as state parks and museums, and the ability to market those assets inside the state of Louisiana. Landrieu also supported many measures designed to bolster the effort to build Louisiana’s Cultural Economy, including growing Louisiana’s film industry.
Landrieu stated, “Our job now is to go back to Hollywood and market Louisiana to the industry for more movies and strategic investments. I will push this aggressively as part of our Cultural Economy Initiative.”
“Smart incentives and strategic investments in Louisiana’s art, culture and history will allow us to maintain the aggressive approach we have to making Louisiana a great place to live, work and play,” added Landrieu.
Angele Davis, Secretary of Culture, Recreation and Tourism stated, “This session was a success for Louisiana tourism because the industry came together to support a focused legislative agenda. The Louisiana Travel & Promotions Association, the Louisiana Restaurant Association, the Louisiana Hotel-Motel Association, the Convention & Visitors Bureaus – all joined forces to make the case for tourism legislation.”
Attached Legislative Session Fact Sheets:
HB 840 (Alario) – INCREASE CAP ON TOURISM REVENUE - Enrolled
Provides additional $400,000 over the next five years to Office of Tourism for marketing fund by lifting the cap on the current revenue source. This will increase tourism budget by $2,000,000 by 2010 and help the state remain competitive with neighboring states.
“Our current return on investment to the state is $15 for every $1 we spend on marketing. Increasing our spending power will allow us to continue to be aggressive and competitive with our advertising capacity,” said Landrieu.
HB 332 (Pinac) – IN-STATE ADVERTISING – Act 20
Allows the Office of Tourism to spend up to ten percent of tourism/marketing budget on in-state advertising.
“The state has invested millions in our state parks, birding trails, museums, and the Audubon Golf Trail. HB 332 gives us the opportunity to make sure that Louisiana residents know about the assets and opportunities we have in Louisiana,” said Landrieu.
HB 432 (Alario) – NEW ORLEANS CONVENTION CENTER - Enrolled
Governor Blanco’s support of HB 432 will allow the building of Phase IV of the New Orleans Convention center to finally proceed.
“This is an important victory for the tourism industry in Louisiana. Phase IV will allow us to remain one of the top convention destinations in the world,” said Landrieu.
Recognizing the importance of Louisiana’s nature and outdoor recreation to our efforts to expand tourism, the legislature approved $90 million in capital outlay funds that will allow the Department of Culture, Recreation and Tourism to improve and build state parks across the state. The legislature also gave the Department resources it needs to accept the donation of Hodges Gardens in Northwest Louisiana as a new state park facility.
“State parks are a unique asset that are critical to our efforts to broaden recognition of Louisiana as a ‘Sportsmen’s Paradise’ and attract tourists interested in outdoor adventure,” said Davis.
BUILD LOUISIANA’S CULTURAL ECONOMY
HB 731 (Hammett) –MOVIE TAX INCENTIVE – Enrolled
Governor Blanco, Lieutenant Governor Landrieu, Representative Hammett and the movie industry worked together to come up with reasonable adjustments that will allow Louisiana to maintain a competitive advantage and encourage greater investment in Louisiana infrastructure and workforce. This administration bill is designed to improve the motion picture tax credit program. Highlights include increasing the percentage of the allowable credit, while limiting that credit to activities in Louisiana. Also allows the credit for infrastructure development.
“With the passage of this legislation we now have a program that offers the industry smart incentives and consistency,” said Landrieu. “Our job now is to go back to Hollywood and market Louisiana to the industry for more movies and strategic investments. The added incentive for infrastructure development is key to making this a permanent industry in Louisiana. I will push this aggressively as part of our Cultural Economy Initiative.”
“Louisiana is the music capitol of the world, and this tool will help us build the infrastructure we need to develop music business opportunities for our native talent in-state,” said Landrieu.
“This has great potential for Louisiana to build on our successful film industry in addition to creating new opportunities for job growth,” said Landrieu.
BUILD LOUISIANA’S CULTURAL ECONOMY, Continued
“This issue came to us during our first annual cultural economy conference and we were pleased that Senator Bajoie and Representative Carter took the lead in creating a more friendly business climate for our artists in Louisiana,” said Landrieu
“Preserving our culture by providing incentives for rehabilitation of historic structures is a great tool for economic development in many communities across our state,” said Davis.
HB 379 (Hutter) - ST BERNARD ARTS, CULTURE AND ENTERTAINMENT DISTRICT - Enrolled
“This is a good example of our efforts to organize regionally in Louisiana to promote our culture and heritage and build Louisiana’s Cultural Economy. I want to commend Representative Hutter for introducing this bill,” said Davis.