LT. GOV. LANDRIEU ANNOUNCES BILL SIGNING CEREMONY FOR KEY TOURISM LEGISLATION -- 06/26/2007
Office of Lieutenant GovernorFOR IMEDIATE RELEASE
June 26, 2007
LT. GOV. LANDRIEU ANNOUNCES BILL SIGNING CEREMONY FOR KEY TOURISM LEGISLATION
Gov. Blanco Signing HB270 to Lift the Cap of Tourism Funding
Baton Rouge, LA -- On Tuesday, June 26, 2007, at 2:00 p.m., Lieutenant Governor Mitch Landrieu and tourism officials from around the state will gather at the Louisiana State Museum, 1st Floor Gallery at 600 North Fourth Street, Baton Rouge for the bill signing ceremony of House Bill 270, now Act 30.
"The passage of this legislation was the top priority for the tourism industry because more money for tourism promotion translates into more visitors, more jobs, and a greater economic impact for the state," Lt. Governor Landrieu said. "Thanks to our effective ad campaign and the hard work of so many across the state, Louisiana tourism is on the upswing. This legislation gives us an important tool to keep the industry moving in the right direction."
Governor Kathleen Blanco will sign this legislation, which lifts the cap on tourism funding, and significantly increases the dollars available to promote Louisiana as a premier tourist destination.
"We know our tourism campaigns are working. And we know how critical the tourism sector is to Louisiana's economy and recovery," said Governor Kathleen Babineaux Blanco. "I'm proud that my signature is on this legislation. With an extra 6.8 million dollars for promotion spending, Louisiana will think bigger than before. We will attract new visitors and share our story with the world."
Authored by State Representative John Alario, this legislation removes the limitations on the proceeds of the sales and use tax levied by the Louisiana Tourism Promotion District (LTPD) to allow all dollars collected for Tourism promotion to be dedicated to this purpose.
In 2004, travel and tourism generated $635 million from U.S. visitors. According to the latest estimates, these taxes had declined by 34% last year when only $418 million was generated from visitor spending.
"For every dollar spent we spend on tourism promotion in the next fiscal year, our state can expect a return of investment of $8.40," said Angele Davis, Secretary of the Department of Culture, Recreation and Tourism. "That means 53.8 million dollars in new tax revenue for Louisiana."
Louisiana can expect more than 22.2 million visitors to come to Louisiana this year. They will bring more than 7.2 billion dollars to our economy. Prior to hurricanes Katrina and Rita, tourism was the state's second largest employer accounting for 126,000 jobs.
This bill will help Louisiana compete with other states. Louisiana's tourism budget (FY 06-07 - $18.9 million) currently lags behind:
Hawaii $70.7 million
This bill was supported by: